Philippines to feature in world first Instagram relay celebrating World Tourism Day

The Philippine Department of Tourism in Australia and New Zealand is partnering with Australia’s leading integrated travel group, helloworld, to mark the United Nations World Tourism Day on September 27, 2015 with an innovative and world first social media initiative. 

Together with over 60 countries and more than 75 Instagram influencers, helloworld is creating an Instagram relay entitled #helloworldRELAY, that will capture countries, cities, people and places, through creative and inspiring images on the same date across our incredible planet. 

The Philippines will be part of this history-making relay, featuring the stunning eco-friendly island archipelago of Palawan. 

Consuelo Garcia Jones, Tourism Attache, Australia & New Zealand at the Philippine Department of Tourism, says: “It’s great to be part of this exciting Instagram first, giving us the opportunity to introduce one of our 7,107 Philippine islands along with its stunning beaches and crystal blue waters, and the UNESCO World Heritage site, the Underground River in Palawan, to over 5.5 million Australian Instagrammers. Whether it be island hopping, diving, or trekking, we hope to showcase the many adventures that make travelling more fun in the Philippines!”

We are also delighted to have engaged top Australian Instagrammer and photographer, Rob Mulally (@robmulally on Instagram) as our lead Instagrammer for this exciting world first. 

Working with leading Instagrammers in the Philippines, Rob will capture some of the most stunning locations in Palawan which was named the most beautiful island in the world recently by Conde Nast Traveller. 

World Tourism Day in 2015 aims to raise awareness of the important impact tourism has on countries and communities around the world and its potential as a force for good, creating a better world for all. 

As the sun rises in each destination on September 27, Instagrammers will commence posting until the sun sets in their location. Beginning at sunrise in Samoa, the westernmost point of the earth and travelling across the world, until it finishes at sunset in the Cook Islands 36 hours later, the global relay will showcase destinations in every daylight hour around the world. 

Kim Portrate, Chief Marketing Officer at helloworld, is proud to be leading a movement that will create social media history. “There are approximately five million Australians checking into Instagram every month with 70% of those users active every day. The #helloworldRELAY is a unique opportunity to inspire travellers and show them parts of the world they may have never seen before.” 

For more information or to participate in our RELAY in the Philippines follow: 

Instagram: @tourismphilippines and @robmulally 

Official hashtags: #morefuninthephilippines #helloworldRELAY

Facebook: TourismPhilippines.anz 

Twitter: @PhilippinesANZ 

Or visit relay.helloworld.com.au and click on the green dot on the map of the Philippines.

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